Marketing Plan – 4 Components of a Marketing Strategy Marketing strategies that will attract more clients to your business are pretty much universal to all businesses. The tactics will change – but the big picture components will always be the same. You must… 1) Attract Attention to your marketing message. 2) Generate Interest in your products, programs, or services. 3) Convert interest into leads, prospects, and clients… 4) Retain clients for as long as possible – making them come back to make additional purchases from you and, ideally, making larger purchases and referring new clients. This video will show you how to spot where your current marketing strategy is broken and some reasons why you aren’t getting all the clients your want. If you like these tips, you can get my entire 7-step marketing model for free at http Smiles, Adam PS If you are on social networking sites, let’s connect.
Video Rating: 4 / 5

Marketing Strategy

50 Responses to “Marketing Plan – 4 Components of a Marketing Strategy”

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  3. familycashflow says:

    That is very true for any marketing models.

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    Great vid! We always hire this company Massivemedia out of NYC for this sort of thing……great work and really affordable too.

  10. WebMarketingStgs says:

    There seems to be a solid dividing line between social conversation and business communication, like they are two totally different worlds.

  11. grecco208 says:

    very interesting info, thanks for all the help

  12. ttpromo8 says:

    hmmm, i agree

  13. MarketingBeyondAds says:

    Solid marketing advice, Adam. I love the stuff on understanding your customer’s motivation to buy.

  14. biggerthanlife73 says:

    This is a really great video.

  15. RichieRich5196 says:

    Yes Postcard Marketing leverage is good too.

  16. dizzitoast says:

    Thank you very much for sharing! I’m going to apply this to my art!

  17. ryanfernandez1 says:

    This video would be of great help. Thanks for the share 🙂

  18. bizopclothing says:

    Without a good marketing strategy you are dead.

  19. steveduval1 says:

    Great video, love the presentation, it all seems to be so easy. It now makes sense

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  21. DemainPhoenix says:

    great video, thank you!

  22. 931hallow says:

    Love your presentation style … you make a lot of great points. You might want to tube-search ‘tangent strategies’ I zero in on the selling component of marketing. Collaborative Selling.

  23. aditrublue26 says:

    Good stuff. These videos are really bloody helpful. Starting my career in marketing and sales. THanks for putting it up!! Gonna check out all your stuff.

  24. fbossjr says:

    A very detailed interesting video! it’s amazing that most business people don’t implement these basic steps

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  27. GeneralMaximus4 says:

    You don’t need to learn strategy, you need to become the strategy. I am the strategy. I’ve already become it. I’m one of those people. Want Ideas? I’ve got every single one.

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  30. familycashflow says:

    Excellent and very wonderful tips. However there are more things that needs to be considered.

  31. garvasis says:

    Guru is still the best and his books sell the most

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  33. ibanez860 says:

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  34. ibanez860 says:

    I have done pretty good with M-M . . . watch my videos . . . mobile is an untapped marketing resource

  35. globefreelancer says:

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  36. globefreelancer says:

    I enjoyed watching your video.I look forward to watching more videos.Have a great day.Whenever you got time, have a look at my videos.

  37. MrBigPoppa43 says:

    Eager to connect with teen and twentysomething shoppers, retailers are focusing on the mobile devices that are never far from their hands — or ears.

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  38. vijaydhayal says:

    it is pleasure to hear from marketing GOD kotler!!!!! may u live forever to provide insight to us in field of marketing….

  39. MrBigPoppa43 says:

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  40. vaibhavdhamija1988 says:

    I’ve been reading his mktg mgmt. book, for not very long ago…but being an MBA student, , watching him is always a blessing..hope i could meet him one day…

  41. JohnnyRock2000 says:

    Does this guy help Israel sell Zionism?

  42. mails4waheed says:

    it is his teaching on strategic management i learnt in college applicable now…I like the best part of customers help in business communication plan…He is indeed a legend!

  43. martinhanoimanor says:

    master of marketing. I have learned many things from him. I wish to chat with him once time. I need to ask him, how to differentiate my hotel (Hanoi Imperial Hotel ) from the others. If you know, pls kindly tell me. Thanks

  44. lukaqota says:

    some of producers create placebo value and people believe all of that or sometimes they buy it because all manufacturers do the same and the customers dont have any choice

  45. CustomerWorthy says:

    Everyone is in Marketing – Makes good point showing marketing has moved out of Marketing department with CRM, IT, web managers, affiliate sellers, social media, customers spouting marketing messages even operations has messaging responsibility/capability as shown in graphic 5.3 at here customerworthy (dot com) /cxc-matrix. Curious what actions marketers take to manage, influence, measure mkt?
    Read Customer Worthy, Why and How Everyone in Your Organization Must Think Like a Customer @ Amazon

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  47. aca303 says:

    quien lo puede traducir al español ?? , no encuentro ninguna pagina donde salgan videos de Philip Kotler con subtitulos , si alguien me dijiera alguna porfavor !

  48. cmrctube says:

    you are great kotler.
    i liked marketing because of you since i was in college we learned your words.

  49. TedDGPoulos says:

    The most useful question ever, is

    What is the underlying law of nature?

    Be among the first to identify, understand and apply its answer. Why?

    1. It is the way of all things. (observable)

    2. It is the basis and absolute reference frame of the principles of thought, intelligence, communication and logic.

    3. It made possible the formulation of these four principles.

    4. Conscious use of these principles permit efficacy and efficiency to multiply in business and life.

    Google it, as a start.

  50. MarketingBeyondAds says:

    The last minute about getting the customer’s participation is just brilliant. Powerful marketing comes from stepping away from the demographic data and REALLY getting to know you customers.

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